Quick-start Guide to Get Paid for Your Instagram Posts
This post contains affiliate links. If you book accommodation, tours, or buy products through these links, I may earn a small commission at no extra cost to you. This helps support the site and keeps the content free.
Getting paid to travel and post on Instagram is the modern dream. But let’s be real. It is not just about posting a sunset photo and waiting for the cash to roll in.
It feels pretty jammy when it happens, but behind every “effortless” shot is a legitimate business strategy. I have done it with @thattravelblog. While it requires hard work, it is absolutely possible to turn your feed into an income stream. You can do this even without millions of followers.
Here is the no-nonsense guide to getting your first paycheck from Instagram.
1: Stop Being an “Influencer”
First things first: the industry has shifted. Brands now want Content Creators, not “Influencers”.
The difference is in the framing:
- Influencers say: “Look at me, buy this.”
- Creators say: “Here is a valuable story/tip/photo that features this product.”
The Golden Rule: Engagement > Followers. Nikon doesn’t care if you have 100,000 followers if those followers are bots. They would rather pay a creator with 2,000 followers who has an audience that actually comments, saves, and trusts their recommendations.
If you’re still building that engaged audience, start with my strategy for getting a top post on Instagram and my list of 60 Instagram hashtags for travel bloggers.
2. How Many Followers Do You Need to Get Paid?
In the old days, you needed 10,000+ followers to be taken seriously. That is no longer true.
We are in the era of the Nano-Influencer (1k to 10k followers).
- Why brands love them: They have hyper-local, hyper-engaged audiences.
- The reality: I have friends getting free hotel stays and paid gigs with just 2,500 followers because their photos are professional and their audience is specific.
The New Guidelines (just to give you an idea!)
- 0 to 1,000 Followers: Focus on building content.
- 1,000 to 3,000 Followers: You can start pitching for “gifted” collaborations (free hotels, gear).
- 3,000+ Followers: You can start charging cash, providing your recent 5+ posts have good engagement.
3. Instagram Influencer Rates: How Much to Charge
The old “industry standard” was $10 per 1,000 followers. That is now the floor, not the ceiling and how far you take it really depends on what you can offer.
2026 Pricing Benchmarks (Per Post)
- Nano (1k to 10k): $50 to $250
- Micro (10k to 50k): $250 to $1,000
- Mid-Tier (50k+): $1,000+
The “Video Premium” If you can shoot high-quality Reels, double your rate. Video is what brands are desperate for right now. A static photo might be worth $100, but a well-edited Reel for the same brand could easily command $250 to $300.
Pro Tip: Never just give a single price. Create a package.
- Option A ($150): 1 Static Post.
- Option B ($300): 1 Reel + 3 Stories + Link in Bio.
- Option C ($500): All of the above + 5 high-res photos for their website.
4. Best Influencer Platforms to Find Sponsorships
Forget cold-emailing generic info@ addresses. Use these marketplaces to find brands that are already looking for creators.
Headout (Best for Travel Experiences)
Headout is a marketplace for tours and experiences (like tickets to the Burj Khalifa or a Colosseum tour). They have a dedicated creator program, perfect for travel influencers.
TRIBE
You browse “Briefs” from brands (like Canon, Corona, or Adobe), shoot the content first, and submit it. If they like it, they buy it.
My Experience: I personally used TRIBE to land a campaign with Canon for their #liveforthestory campaign. It works but I’m not a huge fan of shooting first.
Popular Pays
This app is about content creation. Brands might pay you just to take photos for their Instagram. This means you don’t even have to post it on your own feed. No “selling out” required.
Obvious.ly
One of the most creator-friendly platforms out there. They specialize in “micro-influencers” and handle a lot of the shipping and logistics for product collaborations.
The Reality Check
When a brand pays you, you are running a business. Deliver on time, follow the brief, and stay professional.
Don’t work for “exposure” unless that exposure pays your rent. It doesn’t.
Sponsored posts are just one income stream. For the bigger picture, see all the ways to make money blogging as a traveller.
Good luck! Follow me on Instagram @thattravelblog and say hello.
